The cost of rep
turnover
Sales rep turnover isn't just an HR problem, it's
a revenue problem. And for most organizations,
the true cost is hiding in plain sight.
$150K+
avg. cost to replace one rep
9–15
months to full productivity
35%
avg. sales turnover rate
18 mo.
avg. tenure before leaving
Training isn't a cost. It's your
best retention strategy.
When reps feel prepared, supported, and set up to succeed, they ramp faster,
perform better, and stay longer. A real learning strategy doesn't just improve sales,
it protects the investment you've already made.
Why do reps
leave?
Compensation matters, but it's rarely the whole story. According to LinkedIn's Workforce Learning Report, the number one reason sales reps leave is a lack of
development and growth opportunity. Reps who feel undertrained, unsupported, and set up to fail don't stay, they find organizations that invest in them.
Meanwhile, sales managers spend up to 50% of their
time backfilling roles during high-turnover periods,
time that should be spent coaching, forecasting, and
closing.
Our Approach
Custom Content Development
The Goal: Grounded in your strategy and built in
partnership with your subject matter experts, we
develop custom, interactive mixed-media training that
speaks directly to your reps — driving the retention and
real-world transfer that turns learning into lasting performance.